Should your SEO team invest in SEO tools?

Aby Swindon
3 min readJan 25, 2022

SEO platform decision-making requires an understanding of your present marketing procedures, the ability to measure success, and the ability to identify areas for development. As with any software deployment, the first step is to conduct a thorough self-assessment to determine if an SEO platform is necessary for your business.

Answer the following questions using them as a guide.

Do we have the necessary personnel?

In order to be successful, you must have a team in place to deploy and leverage SEO platforms. The use of SEO toolsets can improve the efficiency and effectiveness of your marketing team. The great majority of organic search marketers are unable to show a return on their investment in SEO campaigns. The use of SEO platforms and tools is essential for keeping expenses down while yet doing the necessary tasks. SEOs can use their analytical skills to demonstrate the financial benefits of their efforts.
Is the C-suite on board?

An annual investment in enterprise SEO software in the five or six figures is not uncommon. Running trial initiatives and agreeing on a definition of “success” in advance is essential to convincing C-level executives of the importance of SEO.

Were we able to procure the necessary technical resources?

In order to take advantage of the advice and opportunities revealed by the analytics and reports, successful SEO requires the deployment of specialized technical personnel.

According to the nature of the company, enterprise SEO is frequently assigned to departments like marketing, editorial, or information technology (IT). As a result, in major corporations, it often comes down to who can best communicate the business case, or who has the most money. In a perfect world, both should be the case.

Is it possible to make a significant investment in staff development?

Technical, design, content, and marketing teams must receive frequent training and have that training reinforced. An business SEO implementation that is a success will identify internal evangelists who will widely distribute the information and discover ways to integrate SEO expertise into current training programs. Continuous and comprehensive education is essential. Ask if training is included in the price of the instrument or if it is available for an additional fee.

How much information do we need to communicate with our non-SEO employees in order to be effective?

Simple user interfaces that can be used by persons in various organizational roles, like writers or C-level executives, are a major priority for several product suppliers. Do your research and make sure that this is an important consideration when evaluating platforms.
Is there a method in place to track, measure, and report the results of our efforts?

It’s critical to have a clear goal in mind before you begin your SEO campaign. How much time do you want your site’s visitors to spend on your SERPs? Is a purchase or download of a white paper your primary goal? Determining your organization’s goals can help you determine whether you’re ready to adopt an enterprise platform and which solution will best fulfill your needs.

Who can make use of enterprise SEO tools?

Check to see if the distribution of the platform and the effective implementation of set KPIs resulted in an increase in revenues, conversions, or page visits, depending on your monetization strategy.
Is our expectations reasonable?

Enterprise SEO campaigns typically take at least six months to begin delivering real benefits. Cultural and workflow changes will have to be made if SEO is a new endeavor in the company’s overall strategy. Realistic timeframes and goals will help win over employees at all levels of the organization.

Is there a culture of search engine optimization here?

The lack of awareness of SEO within an organization might stifle an organization’s growth in SEO. Consistent performance and outcomes necessitate broad educational programs.